How to Create Your Own Hashtag on Instagram: Boost Visibility On Instagram 2023

How To Create Your Own Hashtag on Instagram: Social media platforms have developed into effective tools for business and personal branding in the current digital era. Hashtags help people get effective exposure and engagement on Instagram, As you know, Instagram has a large user base.

On Instagram, coming up with your own distinctive hashtag may alter the game by allowing you to stand out from the crowd and engage with your target market. In this guide, we are going to help you to understand “How To Create Your Own Hashtag on Instagram” through our step by step guide.

How to Create Your Own Hashtag on Instagram in 2023

How to Create Your Own Hashtag on Instagram

The popular photo-sharing platform Instagram claims to have more than a billion members globally. Instagram is populated with millions of users from around the world, due to that it’s become tough for influencers or brands to create powerful strategies to engage with the right audience and Hashtags are one of the effective strategies to grow. 

But before we delve into the How to Create Your Own Hashtag on Instagram, let’s understand why hashtags matter on Instagram.

Why are Hashtags a great tool for growing brand engagement?

In the vast Instagram environment, hashtags act as wayfinding markers. Users can utilize them to find material that relates to their interests. By developing a distinctive hashtag, you basically seize control of that market. Users are more likely to check out your profile and follow you if they interact with your hashtag.

How to Choose the Right Hashtag For Your Brand?

How to Create Your Own Hashtag on Instagram
How to Create Your Own Hashtag on Instagram

Making the ideal hashtag choice demands serious thought. It needs to be pertinent to your subject matter, simple to recall, and not overly general. To prevent repetition and make sure your hashtag is original, do some research on popular hashtags.

Steps to Creating Your Unique Hashtag

The exciting step is now designing your hashtag. Make sure it’s succinct, memorable, and true to your topic or business. Spaces and special characters shouldn’t be used while creating hashtags.

Where to Promote Hashtags?

Promote your hashtag on your website, social media accounts, and email signature to get traction. Encourage your fans to include it in their postings as well. Your material gets more noticeable the more it is used.

Why Engaging With The Audience Important?

How to Create Your Own Hashtag on Instagram

If you want to succeed with hashtag strategy and reach a broader audience, you have to consider engagement. Encourage debate by responding to comments and liking posts that contain your hashtag. If you apply these steps so you definitely reach your goals, it is also true that these strategies are a long-term game. So you have to be patient and consistent in your content too.

How monitoring hashtags can be an effective thing for growing your brand?

If you monitor your hashtag performance through Instagram’s house tool which is called Instagram Insights or other 3rd party tools, you will understand what’s hashtag performing well and what is not. So it gives you the idea for further strategies to enhance your reach through hashtags. Adapt your plan based on what is most effective.

Mistakes That You Avoid Must

Take note of the errors of others. Using too many hashtags might come out as spammy. Avoid contentious or delicate subjects as well, unless it supports your brand’s tenets.

Practices That Help to Choose the Right Hashtags For Your Brand

How to Create Your Own Hashtag on Instagram
How to Create Your Own Hashtag on Instagram

To increase your reach, combine popular and specialized hashtags. Do some research on trending hashtags in your niche before judiciously incorporating them into your postings.

Where to use Hashtags?

Include your hashtag in your descriptions and comments in a natural way. Create engaging content that motivates consumers to utilize your hashtag.

Monitoring Hashtag Trends

Keep an eye on the trending and viral hashtags related to your business or brand. When relevant trends coincide with the messaging of your business, seize the moment.

Collaborating with Popular Influencers on Instagram 

Work together with partners or influencers in your sector. They might aid in spreading the word about your hashtag to more people.

FAQs – How To Create Your Own Hashtag on Instagram?

How many hashtags can I use in a single post on Instagram?

Instagram allows up to 30 hashtags per post, but it’s best to use them sparingly and ensure they are relevant.

Can I edit or delete a hashtag once I’ve created it?

No, once a hashtag is created, you cannot edit or delete it. Make sure it’s perfect from the start.

Are there any tools to help me track hashtag performance?

Yes, there are several third-party tools like Hootsuite and Sprout Social that provide hashtag analytics.

Is it better to use popular or niche hashtags?

A mix of both is ideal. Popular hashtags can increase visibility, while niche ones connect you with a more targeted audience.

Conclusion – How to Create Your Own Hashtag on Instagram

Creating your own Instagram hashtag related to your brand is a clever approach, which definitely works well to improve and increase your online presence on Instagram. Don’t forget to pick the appropriate hashtag, market it well, and interact with your audience often. Your distinct hashtag may eventually grow to represent your brand’s identity on Instagram with some time and work.

Now, take the first step towards boosting your Instagram presence by creating your very own hashtag and watching your online community grow!


Remember, hashtags are not just symbols; they are powerful tools that can elevate your Instagram game. Start creating your unique hashtag today and see the difference it can make in your online presence.


  • Abhi Abhi Chaudhary

    Hello, I am Abhi Chaudhary and having 3 years experience as Digital Marketer & Content Writer. I worked for various other digital magazine in past years and currently serving as editor in

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